Olivia Dunne, LSU's million dollar gymnast and social media queen, could strike NIL gold

Written By Reagan Hayes

USA Today examined the NIL endorsement potential of LSU gymnast Olivia Dunne, who commanded over 5 million combined social media followers across platforms. Baton Rouge entertainment attorney Roy Maughan Jr. projected that endorsement deals valuing $4 to $5 million were realistic given Dunne's unprecedented reach among college athletes, positioning her as representative of the new NCAA landscape.

URL: https://www.theadvertiser.com/story/sports/college/lsu/2021/07/08/lsu-gymnast-olive-dunne-social-media-queen-could-strike-nil-gold/7858287002/

Reagan Hayes
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